Future and challenges for local journalism

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Media diversity and journalism are central building blocks of functioning democracies and social debate culture. Especially under the impression of the Corona crisis, which is changing our social and economic life to an unprecedented extent, the relevance and the need for well-founded, fact-based and qualitative reporting is particularly increasing. Local journalism in particular, with its regional focus on the effects of the pandemic, is taking on a significant role and is a reliable source of information on the specific local situation in the sometimes very complex flood of news. At the same time, the economic consequences of the measures taken to contain the Corona pandemic reinforce, like a burning glass, the economic problematic situations that already existed in the local media landscapes before the Corona crisis.

In particular, the newspaper landscape, which was already confronted with enormous upheavals before the Corona crisis, has been confronted for years with declining circulations, a growing differentiation of digital media offerings, slumps in the advertising business due to trade concentration, among other things, and the question of viable financing models.

Together with you, we would like to discuss, among other things, what role local journalism can and should play in the future - especially in light of the fact that public discourse has long since ceased to take place solely via the 'traditional' media. And what might sustainable business and revenue models look like?

We are delighted to welcome Dr. Carsten Brosda, Senator for Culture and Media of the Free and Hanseatic City of Hamburg, and other distinguished guests from the worlds of business and science. You are cordially invited to our Digital Conference:

Future and Challenges for Local Journalism with Dr. Carsten Brosda Senator for Culture and Media of the Free and Hanseatic City of Hamburg on Thursday, March 11, 2021 from 11:00 a.m. to 12:30 p.m.

The following program awaits you:

11.00 a.m. Welcome Heiko Kretschmer, Treasurer of the Economic Forum of the SPD e.V.

11.10 a.m. Impulse Dr. Carsten Brosda, Senator for Culture and Media of the Free and Hanseatic City of Hamburg

11.20 a.m. Panel discussion with

Dr. Carsten Brosda, Senator for Culture and Media of the Free and Hanseatic City of Hamburg

Nico Lumma, Managing Partner of Next Media Accelerator GmbH

Alexander Sängerlaub, Director and Co-Founder of futur eins - Institute for Media and Communication Policy gGmbH

Prof. Dr. Annika Sehl, Professor of Digital Journalism, University of the Federal Armed Forces Munich

From 12.00 p.m. Discussion with the guests

Moderation: Heiko Kretschmer, Treasurer of the SPD Economic Forum e.V.