Business models in digital journalism
To date, publishers have hardly found viable business models for adequately financing journalism in the digital space. Journalism is confronted with two problems: dwindling subscription figures in analog and declining advertising revenues in digital as well. The transformation of old subscription models into digital has hardly been successful to date, and accordingly, the willingness of Germans to pay is extremely low from an international perspective (8 % according to the Digital News Report 2020). The time would actually have long since come for a cooperative platform approach: either as a single log-in to subscriptions for users or as a flat-rate model, as known from streaming providers, but taking into account the special features of the media system and individual media use. futur eins wants to help break down mental barriers and develop new business models, which in turn enable users to be as well informed as possible.
Further topics
#01
Digital News Literacy
The digital structural change of the public sphere has radically changed the way we communicate and brought us new challenges – from disinformation to information overload. News literacy, including digital literacy, is thus the new foundation of the knowledge society. We help to implement it from politics to civil society.
#02
Digital Knowledge Architectures
Digitization offers completely new opportunities for knowledge processing and networking that we as a society can use. This also means leaving the attention economy behind and, for example, placing strategic social megatopics on resubmission. To achieve this, science and journalism need to move closer together to think in terms of joint information platforms.
#03
Public Welfare Oriented Media Policy
A media order that emphasizes the remoteness of the media from the state, seeks to secure diversity, protects public-law systems from market power, and seeks to prevent monopolies of opinion as well as economic cartels is still a good foundation for a modern or even technically revolutionary media world. We think future-proof concepts that protect and further develop this foundation.