Time and space for journalism and the informed society
Business models in digital journalism
With the digital age, two pillars of media financing have collapsed: advertising revenues and sales figures. The financing of journalism must therefore take new paths today. Non-profit status and platform economy can not only be two options, they can also be thought of together.
»Why hasn't there been a Spotify for newspaper products?« (Martin Rabanus, SPD member of the Bundestag, 2020)
To date, publishers have hardly found viable business models for adequately financing journalism in the digital space. Journalism is confronted with two problems: dwindling subscription figures in analog and declining advertising revenues in digital as well. The transformation of old subscription models into digital has hardly been successful to date, and accordingly, the willingness of Germans to pay is extremely low from an international perspective (8 % according to the Digital News Report 2020). The time would actually have long since come for a cooperative platform approach: either as a single log-in to subscriptions for users or as a flat-rate model, as known from streaming providers, but taking into account the special features of the media system and individual media use. futur eins wants to help break down mental barriers and develop new business models, which in turn enable users to be as well informed as possible.