Business models in digital journalism
To date, publishers have hardly found viable business models for adequately financing journalism in the digital space. Journalism is confronted with two problems: dwindling subscription figures in analog and declining advertising revenues in digital as well. The transformation of old subscription models into digital has hardly been successful to date, and accordingly, the willingness of Germans to pay is extremely low from an international perspective (8 % according to the Digital News Report 2020). The time would actually have long since come for a cooperative platform approach: either as a single log-in to subscriptions for users or as a flat-rate model, as known from streaming providers, but taking into account the special features of the media system and individual media use. futur eins wants to help break down mental barriers and develop new business models, which in turn enable users to be as well informed as possible.
Further topics
#01
Digital News Literacy
The digital structural change of the public sphere has radically changed the way we communicate and brought us new challenges – from disinformation to information overload. News literacy, including digital literacy, is thus the new foundation of the knowledge society. We help to implement it from politics to civil society.
#02
Resilience against Disinformation & Hate Speech
How to deal with populism? Which measures help against disinformation and hate speech? How can we increase the resilience of our society by having better strategies in hand to respond to the challenges of the digital information society? futur eins helps journalists, politicians and citizens and provides them with concepts and tools on how best to deal with populism and disinformation.
#03
Next Generation Social Media
The first age of social networks was a gigantic global success with a new form of human interconnectivity and communication, but also dark underbellies of destructive disinformation and propaganda. What can we learn from the first age, about business models, blueprints, algorithms, and echo chambers, and do better in the next?